{"version":"https://jsonfeed.org/version/1","title":"Channel-Sense.ai","home_page_url":"https://channel-sense.ai","description":"Channel-Sense.ai","author":{"name":"Channel-Sense.ai"},"items":[{"id":"https://channel-sense.ai/blog/f/mind-the-gap","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/ceb629ed-0e30-4cb1-bc48-11fe24a527c7/Mind%20the%20Gap%202.jpg\"/><p>The days when MMM was a consultancy led, manual process that took months to complete and left you with nothing more than a ton of PowerPoint slides to wade through for nuggets of insight are long gone.</p>","url":"https://channel-sense.ai/blog/f/mind-the-gap","title":"Mind the Gap!","summary":"The days when MMM was a consultancy led, manual process that took months to complete and left you with nothing more than a ton of PowerPoint slides to wade through for nuggets of insight are long gone.","date_modified":"2026-11-03T12:39:37Z"},{"id":"https://channel-sense.ai/blog/f/%F0%9D%97%A0%F0%9D%97%A0%F0%9D%97%A0-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-7---time","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/ceb629ed-0e30-4cb1-bc48-11fe24a527c7/Truth%20Series%207%20-%20crop.png\"/><p> Imagine a model that solved every flaw in this series. 𝗜𝘁 𝘄𝗼𝘂𝗹𝗱 𝘀𝘁𝗶𝗹𝗹 𝗯𝗲 𝘂𝘀𝗲𝗹𝗲𝘀𝘀 𝘁𝗼 𝘆𝗼𝘂.𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗯𝘆 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗶𝘁 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱 𝗿𝘂𝗻𝗻𝗶𝗻𝗴, 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗵𝗮𝗱 𝗮...</p>","url":"https://channel-sense.ai/blog/f/%F0%9D%97%A0%F0%9D%97%A0%F0%9D%97%A0-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-7---time","title":"𝗠𝗠𝗠 𝗧𝗿𝘂𝘁𝗵 𝗦𝗲𝗿𝗶𝗲𝘀 #7 - Time","summary":" Imagine a model that solved every flaw in this series. 𝗜𝘁 𝘄𝗼𝘂𝗹𝗱 𝘀𝘁𝗶𝗹𝗹 𝗯𝗲 𝘂𝘀𝗲𝗹𝗲𝘀𝘀 𝘁𝗼 𝘆𝗼𝘂.𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗯𝘆 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗶𝘁 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱 𝗿𝘂𝗻𝗻𝗶𝗻𝗴, 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗵𝗮𝗱 𝗮...","date_modified":"2026-09-14T12:00:00Z"},{"id":"https://channel-sense.ai/blog/f/%F0%9D%97%A0%F0%9D%97%A0%F0%9D%97%A0-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-6---static-models-dynamic-markets","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/ceb629ed-0e30-4cb1-bc48-11fe24a527c7/Truth%20Series%206%20-%20crop.png\"/><p>𝗬𝗼𝘂𝗿 𝗺𝗼𝗱𝗲𝗹 𝘄𝗮𝘀 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆. 𝗜𝘁’𝘀 𝗔𝘂𝗴𝘂𝘀𝘁 𝗻𝗼𝘄. \n𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗼𝗳 𝗶𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝘁𝗿𝘂𝘀𝘁? </p>","url":"https://channel-sense.ai/blog/f/%F0%9D%97%A0%F0%9D%97%A0%F0%9D%97%A0-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-6---static-models-dynamic-markets","title":"𝗠𝗠𝗠 𝗧𝗿𝘂𝘁𝗵 𝗦𝗲𝗿𝗶𝗲𝘀 #6 - Static Models Dynamic Markets","summary":"𝗬𝗼𝘂𝗿 𝗺𝗼𝗱𝗲𝗹 𝘄𝗮𝘀 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆. 𝗜𝘁’𝘀 𝗔𝘂𝗴𝘂𝘀𝘁 𝗻𝗼𝘄. \n𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗼𝗳 𝗶𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝘁𝗿𝘂𝘀𝘁? ","date_modified":"2026-09-07T12:00:00Z"},{"id":"https://channel-sense.ai/blog/f/%F0%9D%97%A0%F0%9D%97%A0%F0%9D%97%A0-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-5---response-curves","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/ceb629ed-0e30-4cb1-bc48-11fe24a527c7/Truth%20Series%205%20-%20crop.png\"/><p> 𝗬𝗼𝘂𝗿 𝗺𝗼𝗱𝗲𝗹 𝘁𝗵𝗶𝗻𝗸𝘀 𝗽𝗮𝗶𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗵𝗮𝘀 𝗵𝗲𝗮𝗱𝗿𝗼𝗼𝗺.\n 𝗬𝗼𝘂𝗿 𝗺𝗼𝗱𝗲𝗹 𝗮𝘀𝘀𝘂𝗺𝗲𝘀 𝗧𝗩 𝗱𝗲𝗰𝗮𝘆 𝗳𝗼𝗹𝗹𝗼𝘄𝘀 𝗮 𝗳𝗶𝘅𝗲𝗱 𝗽𝗮𝘁𝘁𝗲𝗿𝗻.\n 𝗬𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹�...</p>","url":"https://channel-sense.ai/blog/f/%F0%9D%97%A0%F0%9D%97%A0%F0%9D%97%A0-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-5---response-curves","title":"𝗠𝗠𝗠 𝗧𝗿𝘂𝘁𝗵 𝗦𝗲𝗿𝗶𝗲𝘀 #5 - Response Curves","summary":" 𝗬𝗼𝘂𝗿 𝗺𝗼𝗱𝗲𝗹 𝘁𝗵𝗶𝗻𝗸𝘀 𝗽𝗮𝗶𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗵𝗮𝘀 𝗵𝗲𝗮𝗱𝗿𝗼𝗼𝗺.\n 𝗬𝗼𝘂𝗿 𝗺𝗼𝗱𝗲𝗹 𝗮𝘀𝘀𝘂𝗺𝗲𝘀 𝗧𝗩 𝗱𝗲𝗰𝗮𝘆 𝗳𝗼𝗹𝗹𝗼𝘄𝘀 𝗮 𝗳𝗶𝘅𝗲𝗱 𝗽𝗮𝘁𝘁𝗲𝗿𝗻.\n 𝗬𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹�...","date_modified":"2026-08-31T12:00:00Z"},{"id":"https://channel-sense.ai/blog/f/%F0%9D%97%A0%F0%9D%97%A0%F0%9D%97%A0-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-4---attribution-instability","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/ceb629ed-0e30-4cb1-bc48-11fe24a527c7/Truth%20Series%204%20-%20crop.png\"/><p>𝗧𝗩 𝗱𝗿𝗼𝘃𝗲 𝟮𝟱% 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝗻 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 &amp; 𝟰𝟬% 𝗼𝗻 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 - Nothing material changed in the real world - 𝗦𝗼 𝘄𝗵𝗶𝗰𝗵 𝘀𝗹𝗶𝗱𝗲 𝗴𝗼𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝗮𝗿𝗱? </p>","url":"https://channel-sense.ai/blog/f/%F0%9D%97%A0%F0%9D%97%A0%F0%9D%97%A0-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-4---attribution-instability","title":"𝗠𝗠𝗠 𝗧𝗿𝘂𝘁𝗵 𝗦𝗲𝗿𝗶𝗲𝘀 #4 - Attribution Instability","summary":"𝗧𝗩 𝗱𝗿𝗼𝘃𝗲 𝟮𝟱% 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝗻 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 & 𝟰𝟬% 𝗼𝗻 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 - Nothing material changed in the real world - 𝗦𝗼 𝘄𝗵𝗶𝗰𝗵 𝘀𝗹𝗶𝗱𝗲 𝗴𝗼𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝗮𝗿𝗱? ","date_modified":"2026-08-24T12:00:00Z"},{"id":"https://channel-sense.ai/blog/f/mmm-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-3---%F0%9D%97%9F%F0%9D%97%BC%F0%9D%97%B0%F0%9D%97%AE%F0%9D%97%B9-%F0%9D%97%A2%F0%9D%97%BD%F0%9D%98%81%F0%9D%97%B6%F0%9D%97%BA%F0%9D%97%AE","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/ceb629ed-0e30-4cb1-bc48-11fe24a527c7/Truth%20Series%203%20-%20crop-16e18e8.png\"/><p>𝗘𝘃𝗲𝗿 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝗱 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘂𝗺𝗺𝗶𝘁....only to discover there was a higher peak just beyond the horizon? That's the concept of 𝗟𝗼𝗰𝗮𝗹 𝗢𝗽𝘁𝗶𝗺𝗮. </p>","url":"https://channel-sense.ai/blog/f/mmm-%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-3---%F0%9D%97%9F%F0%9D%97%BC%F0%9D%97%B0%F0%9D%97%AE%F0%9D%97%B9-%F0%9D%97%A2%F0%9D%97%BD%F0%9D%98%81%F0%9D%97%B6%F0%9D%97%BA%F0%9D%97%AE","title":"MMM 𝗧𝗿𝘂𝘁𝗵 𝗦𝗲𝗿𝗶𝗲𝘀 #3 - 𝗟𝗼𝗰𝗮𝗹 𝗢𝗽𝘁𝗶𝗺𝗮","summary":"𝗘𝘃𝗲𝗿 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝗱 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘂𝗺𝗺𝗶𝘁....only to discover there was a higher peak just beyond the horizon? That's the concept of 𝗟𝗼𝗰𝗮𝗹 𝗢𝗽𝘁𝗶𝗺𝗮. ","date_modified":"2026-08-17T12:00:00Z"},{"id":"https://channel-sense.ai/blog/f/%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-%F0%9D%9F%AE---%F0%9D%97%A2%F0%9D%98%83%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B3%F0%9D%97%B6%F0%9D%98%81%F0%9D%98%81%F0%9D%97%B6%F0%9D%97%BB%F0%9D%97%B4","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/ceb629ed-0e30-4cb1-bc48-11fe24a527c7/Truth%20Series%202%20-%20crop-78c80c9.png\"/><p> Ever seen a model explain 98% of your historical sales, then get next quarter completely wrong? That's not bad luck. That's 𝗢𝘃𝗲𝗿𝗳𝗶𝘁𝘁𝗶𝗻𝗴. </p>","url":"https://channel-sense.ai/blog/f/%F0%9D%97%A7%F0%9D%97%BF%F0%9D%98%82%F0%9D%98%81%F0%9D%97%B5-%F0%9D%97%A6%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B6%F0%9D%97%B2%F0%9D%98%80-%F0%9D%9F%AE---%F0%9D%97%A2%F0%9D%98%83%F0%9D%97%B2%F0%9D%97%BF%F0%9D%97%B3%F0%9D%97%B6%F0%9D%98%81%F0%9D%98%81%F0%9D%97%B6%F0%9D%97%BB%F0%9D%97%B4","title":"MMM 𝗧𝗿𝘂𝘁𝗵 𝗦𝗲𝗿𝗶𝗲𝘀 #𝟮 - 𝗢𝘃𝗲𝗿𝗳𝗶𝘁𝘁𝗶𝗻𝗴","summary":" Ever seen a model explain 98% of your historical sales, then get next quarter completely wrong? That's not bad luck. That's 𝗢𝘃𝗲𝗿𝗳𝗶𝘁𝘁𝗶𝗻𝗴. ","date_modified":"2026-08-10T12:00:00Z"},{"id":"https://channel-sense.ai/blog/f/mmm-truth-series-1---colinearity","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/ceb629ed-0e30-4cb1-bc48-11fe24a527c7/Truth%20Series%201%20-%20crop.png\"/><p>Ever wonder why your #𝟭 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 changes every quarter...even though your market hasn't?  That's not your business changing. </p>","url":"https://channel-sense.ai/blog/f/mmm-truth-series-1---colinearity","title":"MMM 𝗧𝗿𝘂𝘁𝗵 𝗦𝗲𝗿𝗶𝗲𝘀 #1 - 𝗖𝗼𝗹𝗹𝗶𝗻𝗲𝗮𝗿𝗶𝘁𝘆","summary":"Ever wonder why your #𝟭 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 changes every quarter...even though your market hasn't?  That's not your business changing. ","date_modified":"2026-08-03T12:00:00Z"}]}