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Meet The Founders
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Meet The Founders
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  • Meet The Founders
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  • Meet The Founders

ChannelSense.ai - Born From Experience and Achievement

The founders of ChannelSense each have over 3 decades experience of creating award-winning solutions built on cutting-edge data management, analytics, machine learning and AI technologies, providing enterprise-level clients with game changing bottom-line returns. This success is backed by a track record of commercial leadership - founding and scaling successful companies.  They have now combined their experience to focus on a single mission: an automated tool to extract up-to-date insight and intelligence from marketing data, effortlessly turning it into optimal marketing decisions and execution-ready plans.

Simon Burton

Commercial Leadership & Partnerships


A technology entrepreneur with over 35 years experience of building a global business and strategic alliances, driving customer value and growth through provision of data, analytics and enterprise software. Founder and CEO of Celebrus Technologies (AIM: CLBS) — growing the company from start-up to a London Stock Exchange–listed business, and delivering an 800% increase in shareholder value.

Dr Michael Kerin

AI, ML & Optimisation Science - ChannelSense & DPMS Architect


A PhD-level authority in AI, Machine Learning and optimisation science with over 30 years experience of creating award-winning business solutions for a range of clients and markets. Co-founder of IMAJ Consulting, Redsella and now ChannelSense, as well as Partner at CACI post IMAJ acquisition. His career began with early neural network research & space applications with ESA/NASA, before pioneering the application of AI and Machine Learning for commercial applications - including Marketing-Mix Modelling, Simulation and Optimisation. 

Dr Jaan Nellis

Data Science & Analytics


A PhD data scientist, ML and AI specialist, with over 30 years of commercial solution development experience spanning IMAJ Consulting (co-founder), and CACI (Partner) before co-founding Redsella and ChannelSense. Among the first to harness the use of data science and intelligent systems to solve business problems at scale, across a range of verticals and applications.


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